My work consists of various tasks. If I had to summarize it:

Production - guiding and implementing projects & events.

Marketing - the marketing of products, people & events.

Communication - developing and executing the communications of people, businesses & events (including spokemanship).

Extracurricular activities - coaching, designing and facilitating workshops and teaching (course: entrepreneurial skills).


I started my professional career at the European Headquarters of Nike. Among other things I worked for the semi-annual sales meeting, where collections were introduced in an entertainment format to buyers globally.

I continued my career within trade union FNV. I was responsible for the Marketing and Communications activities for the youth division. In that role I led activities, which were often picked up by the press (print, radio and TV). I made collaboration deals with Dutch radio SLAM FM! and music TV station TMF/MTV.

I was also the general spokesperson for the organization.

Meanwhile in 2004 I started my own venture. In 2008, I resigned from my last permanent position and ever since I have been working independently as a freelancer. Nowadays under the flag of my own business Artistry Inc.